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If you’ve used Google lately, you’ve probably noticed a change: instead of just getting a mix of links and snippets, you’re now seeing AI-generated responses that synthesize information from multiple sources right there in your results. This is what’s known as generative search and it’s changing how we optimize content for search engines. In this post, I’ll explain how traditional SEO differs from GEO and where the concept of GEO originated from. Then I’ll go over some best practices so you can improve your odds of getting featured in generative search results.

Happy almost-2025, everyone! While you’re finishing up your year-end to-do’s (or wishing you had started them earlier), I’ve been diving into some fresh data published by Cloudflare. This time, they’ve looked at how people around the globe have been spending their time online during the holiday season – between Christmas and the New Year. As it turns out, when the feasting starts, the web often takes a back seat.

Fundraising is hard. Accepting payments shouldn’t be. I tested popular WordPress donation plugins to determine how well they can help you meet your online fundraising goals.

If you haven’t tried Sora yet (or are in a region where it’s not currently available) and you’re curious about it, then keep reading. I will begin with an overview of Sora’s usage limits, its UI / UX, and the different ways you can make a video with it. Then I’ll share samples of the videos I made – both good and bad – and I’ll review some of Sora’s additional features that you can use to edit your videos.

Cloudflare just released their “2024 Year in Review” report – a detailed document that dives into the key trends and patterns shaping the web over the past year. I’ll be honest with you, it’s my first time paying attention to this report, but I’m really fascinated by the insights that they’ve been able to deliver. It’s an opportunity for all of us (website owners) to explore the forces behind the internet as we use it every day, and perhaps walk into 2025 a little more prepared.

Last week, Riad Benguella, a key WordPress developer, asked the community about their « quick win » wishlist for the block editor / Gutenberg. He posed it as simple question on the social media platform Bluesky. In this article, I’m going to recap of all the suggestions that were made, starting with the those that have GitHub issues attached to them.

Matt Mullenweg’s crusade against WP Engine seems to have hit a roadblock as the case moved from the court of public opinion to the court of…well, the actual court. On Tuesday December 10, WP Engine won a preliminary injunction against Mullenweg and Automattic that seems to be aimed at preserving the status quo from before Mullenweg’s alleged attack, thus giving the case time to work through the court system while limiting the damage to WP Engine.

Have you noticed in the past few months that Reddit seems to pop up in almost every single one of your Google search results? Whether you’re looking for product reviews, travel tips, or life advice, those distinctive Reddit threads are almost always there on either page one or two – though it’s usually the former. This isn’t just Google’s algorithm being extra friendly to Reddit – there’s actually a story behind it.

Despite the lack of official announcement (as of the time of this writing), X’s signature AI tool – Grok – is quite different from what it was less than a week ago. Let’s take a closer look at the new free version of Grok and also the premium Aurora feature.

Something you might not know about – at least I didn’t – is that Google, the search behemoth we’ve all come to know (and sometimes love), is quietly losing its search market share in several European countries.